Curated by Pusha-T, brought to life by 1800 Tequila. 1800 Tequila launched its inaugural platform '1800 Seconds', a first-of-its-kind compilation album featuring 10 new tracks from 10 rising artists.

With a 360 experience strategy behind it, the 1800 Seconds album launched on various music streaming platforms in early December 2018, just after its live concert launch event at Sony Hall in NYC. A plethora of thoughtfully curated content (shot by the music industry’s best) blasted the digital world via social media, news outlets and paid media.

A website served as the program’s content destination, sharing the vision behind the program, the 1800 Seconds documentary, interviews and bios of the artists, photography and on-platform album streaming to engage consumers in an immersive way.

The program and its launch event were announced via social media, generating over 4k event sign-ups in less than 72 hours. Within 1 month of launch, the program’s social reach was over 4M and YouTube views of the 1800 Seconds documentary exceeded 2.4M.

Due to the success of 1800 Seconds, a commercial was made promoting the program and aired on Christmas Day.